Introducing the IBM Expert Network on Slideshare

It should come as no surprise to anybody that IBMers are active in social media. In fact, we have, I believe, the single largest community of employees active in social media anywhere on earth. However, to the casual observer, it can be difficult to really grasp in a meaningful way our unique approach due to our employee-led, intentionally decentralized model for participation. (oh, if only I had a dollar for every time I was asked why we don’t have a single corporate blog or an @IBM twitter account…)

Over the past few years we’ve been looking for ways to raise the visibility of our employees’ individual contributions to the social Web and bring it all together into ways that represent the brand more holistically.

Which brings us to the newly launched IBM Expert Network on Slideshare. Beginning today, you now have a small window into the thinking of many IBMers who are now part of the Slideshare network.

This is a unique program for both Slideshare and IBM. Working with Rashmi Sinha and her great team at Slideshare, we spent the last few months constructing this program to create visibility not for IBM as an entity, but rather for the IBMers that shape our our brand.

For IBM, the value is clear. We are a knowledge-based B2B company that differentiates itself through the expertise of its employees. This program allows us to turn the most common activity of our thought leaders – creating and delivering presentations – into social objects with reach across the Web.

Now, a few notes on the Slideshare network. To be sure, this is a small start. We’ve capped this network today at only 50 experts. Compared to the entire IBM audience, this represents .01 percent of our employee base. It is also a bit too U.S. centric today (with a few exceptions). And finally, many, many more IBMers are already active on Slideshare who aren’t in this program. Over time, we plan to work with Slideshare to evolve the network to be more global, expansive and representative of our work, reach and employees’ expertise. For now, this is a nice start.

So, please take a look through the network, reach out to our experts and let us know any feedback you may have.

And for those interested in a little more context around IBM’s employee-led approach to social media, below is the presentation I am delivering today at the 2010 WOMMA Summit in Las Vegas. Fittingly, I’ve posted it to Slideshare.


21 Comments on “Introducing the IBM Expert Network on Slideshare”

  1. Adam, great job on bringing together the IBM and SlideShare collaboration around a network of experts! Best wishes today at WOMMA.

  2. [...] was just picking up momentum, they seemed to pop up all the time. A few months ago, I met Adam Christensen of IBM Social Media and found out that there were even more IBMers on SlideShare than I had [...]

  3. [...] This is a custom program for IBM, and a first for Slideshare.Thanks to Adam Christensen (@adamclyde) and his team (Kate Motzer etc)  to launch successfully this unique project. See Adam’s recent Blog on this [...]

  4. Ryan Boyles says:

    Great presentation Adam. Thanks for sharing the IBM social story in a cohesive way.

  5. [...] those meetings as well as share a bunch of the slides that I have been using all along, now that IBM has got a new wonderful Slideshare channel waiting to be populated with some really cool stuff! [...]

  6. [...] great first step towards that is our new IBM Expert network on Slideshare, which Adam Christensen wrote about recently, enabling us to share IBM content in a social manner. I’ve got a bunch of content up there [...]

  7. This is a good idea. Basically this can be used as an expertise locator. It shows who within IBM is truly knowledgable about a certain topic. Of course you could do this using LinkedIn, but the profiles there offer little proof you’re really dealing with the right man/woman.

  8. [...] CFA Institute, and Jon Stokes head, standards of practice, driving at the difference between expert networks and insider trading: via FT Possibly related posts: (automatically generated)Why You Should Never [...]

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