My presentation from the Social Networking Conference in Miami yesterday: I’ll be brief in this synopsis, since you can peruse through the slides yourself. But here’s the main point: That culture is, in my view, the most overlooked, underestimated factor determining whether social media succeeds or fails in a company. And when corporate culture [...]
Posts Tagged as ‘enterprise 2.0’
January 23, 2009
The Impact of Corporate Culture on Social Media (IBM’s Case Study)
Filed under Work
Tags: corporate culture, e2.0, enterprise 2.0, IBM, socialmedia, web 2.0
November 21, 2008
Like to swim but afraid of the ocean? Taking an inside-out approach to social media
Photo courtesy of David Sifry via Flickr My wife grew up a surfer. In high school, she’d ditch 4th period to head to the beach with her friend and her friend’s 9-foot longboard and surf the rest of the afternoon. Some time during her senior year, she had an incident with a shark. Terrified, she [...]
Filed under Work
Tags: corporate, culture, e2.0, enterprise 2.0, IBM, socialmedia, swim, web 2.0
