For a while I’ve been wanting to put together a longer post detailing the full background behind IBM’s Social Computing Guidelines and some our Social Computing experiences overall. While you can glean quite a bit about those topics by perusing some prior posts I’ve written and presentations I’ve given on related topics, unfortunately, I just [...]
Posts Tagged as ‘culture’
May 4, 2009
PRSA Digital Impact presentation
Below is my presentation at the PRSA Digital Impact conference in New York City last week. As you will notice, the front half is similar to what I presented in Berlin last month. However, the context is quite different. While Berlin was focused on a very technorati crowd, this was specifically amongst communications colleagues from [...]
Filed under Work
Tags: Authentic Enterprise, business model, culture, IBM, IBM Blogging Guidelines, PRSA, PRSAid, Social Computing Guidelines, Social Media, ValueJam, values
April 2, 2009
Berlin presentation: The experiment is over (now it’s time to get real value out of social media)
While I don’t have too much time to recap the presentation in Berlin, I did want to share the slides here below. There are three distinct parts of the presentation, which, without context probably feel quite disjointed. So please read below for a little bit of context. In short, here’s the main point: too often [...]
Filed under Work
Tags: berlin, culture, IBM, innovationjam, re:puiblica, rp09, smart planet, smartcity, smarter planet, smartercities, socialmedia, strategy
November 21, 2008
Like to swim but afraid of the ocean? Taking an inside-out approach to social media
Photo courtesy of David Sifry via Flickr My wife grew up a surfer. In high school, she’d ditch 4th period to head to the beach with her friend and her friend’s 9-foot longboard and surf the rest of the afternoon. Some time during her senior year, she had an incident with a shark. Terrified, she [...]
Filed under Work
Tags: corporate, culture, e2.0, enterprise 2.0, IBM, socialmedia, swim, web 2.0
