Posts Tagged as ‘branding’

May 19, 2010

Underscoring the complete uselessness of social media rankings

Apparently, everyone loves lists and rankings. From where I sit at IBM looking out over the world of social media, I’ve come across a million of these rankings. What companies are the best at social media? What brands are the most active on Twitter? What company has the prettiest avatars on Twitter? And so on. [...]