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	<title>Comments on: The Impact of Corporate Culture on Social Media (IBM&#8217;s Case Study)</title>
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	<link>http://adamchristensen.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-study/</link>
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		<title>By: Enterprise 2.0 for a fun work culture &#124; kuliza</title>
		<link>http://adamchristensen.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-study/#comment-1172</link>
		<dc:creator><![CDATA[Enterprise 2.0 for a fun work culture &#124; kuliza]]></dc:creator>
		<pubDate>Fri, 23 Sep 2011 05:18:58 +0000</pubDate>
		<guid isPermaLink="false">http://adamchristensen.wordpress.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-study/#comment-1172</guid>
		<description><![CDATA[[...] the employees from the 2006 IBM Jam were funded and incubated by IBM. (source: socialmediaexaminer, adamchirsten.com and [...]]]></description>
		<content:encoded><![CDATA[<p>[...] the employees from the 2006 IBM Jam were funded and incubated by IBM. (source: socialmediaexaminer, adamchirsten.com and [...]</p>
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		<title>By: Understanding Culture for Better Social Media Strategy</title>
		<link>http://adamchristensen.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-study/#comment-1156</link>
		<dc:creator><![CDATA[Understanding Culture for Better Social Media Strategy]]></dc:creator>
		<pubDate>Wed, 17 Aug 2011 07:30:00 +0000</pubDate>
		<guid isPermaLink="false">http://adamchristensen.wordpress.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-study/#comment-1156</guid>
		<description><![CDATA[[...] Christensen, for example, in notes accompanying a slide deck on The Impact of Corporate Culture on Social Media (IBM&#8217;s Case Study) , wrote: &#8230;culture is, in my view, the most overlooked, underestimated factor determining [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Christensen, for example, in notes accompanying a slide deck on The Impact of Corporate Culture on Social Media (IBM&#8217;s Case Study) , wrote: &#8230;culture is, in my view, the most overlooked, underestimated factor determining [...]</p>
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	<item>
		<title>By: Social Media Case Study Updates</title>
		<link>http://adamchristensen.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-study/#comment-1115</link>
		<dc:creator><![CDATA[Social Media Case Study Updates]]></dc:creator>
		<pubDate>Mon, 04 Jul 2011 17:02:09 +0000</pubDate>
		<guid isPermaLink="false">http://adamchristensen.wordpress.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-study/#comment-1115</guid>
		<description><![CDATA[[...] IBM &#8211; Corporate Culture and Social Media &#8211; why the culture is so important for success [...]]]></description>
		<content:encoded><![CDATA[<p>[...] IBM &#8211; Corporate Culture and Social Media &#8211; why the culture is so important for success [...]</p>
]]></content:encoded>
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		<title>By: Sharing Your Corporate Culture Online &#124; Web Hosting Blog &#124; myhosting.com</title>
		<link>http://adamchristensen.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-study/#comment-990</link>
		<dc:creator><![CDATA[Sharing Your Corporate Culture Online &#124; Web Hosting Blog &#124; myhosting.com]]></dc:creator>
		<pubDate>Wed, 30 Mar 2011 13:53:11 +0000</pubDate>
		<guid isPermaLink="false">http://adamchristensen.wordpress.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-study/#comment-990</guid>
		<description><![CDATA[[...] one of the few firms that have let its corporate culture flow freely on the net. In a case study by Adam Christensen, he looked at how IBM used its internet and social media properties to create a more public persona [...]]]></description>
		<content:encoded><![CDATA[<p>[...] one of the few firms that have let its corporate culture flow freely on the net. In a case study by Adam Christensen, he looked at how IBM used its internet and social media properties to create a more public persona [...]</p>
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		<title>By: Leadership is not obsolete in the networked world :: Blog :: Headshift</title>
		<link>http://adamchristensen.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-study/#comment-886</link>
		<dc:creator><![CDATA[Leadership is not obsolete in the networked world :: Blog :: Headshift]]></dc:creator>
		<pubDate>Thu, 20 Jan 2011 16:36:52 +0000</pubDate>
		<guid isPermaLink="false">http://adamchristensen.wordpress.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-study/#comment-886</guid>
		<description><![CDATA[[...] internal social platforms have over 67k blog users, 53k social network members and 150k wiki users (source), this gives a sense of the potential for leaders to reach out and engage directly with [...]]]></description>
		<content:encoded><![CDATA[<p>[...] internal social platforms have over 67k blog users, 53k social network members and 150k wiki users (source), this gives a sense of the potential for leaders to reach out and engage directly with [...]</p>
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		<title>By: phoebemery</title>
		<link>http://adamchristensen.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-study/#comment-875</link>
		<dc:creator><![CDATA[phoebemery]]></dc:creator>
		<pubDate>Thu, 06 Jan 2011 15:45:52 +0000</pubDate>
		<guid isPermaLink="false">http://adamchristensen.wordpress.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-study/#comment-875</guid>
		<description><![CDATA[great site!]]></description>
		<content:encoded><![CDATA[<p>great site!</p>
]]></content:encoded>
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	<item>
		<title>By: phoebemery</title>
		<link>http://adamchristensen.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-study/#comment-872</link>
		<dc:creator><![CDATA[phoebemery]]></dc:creator>
		<pubDate>Thu, 06 Jan 2011 15:40:27 +0000</pubDate>
		<guid isPermaLink="false">http://adamchristensen.wordpress.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-study/#comment-872</guid>
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		<content:encoded><![CDATA[<p>ytydr ydrg gdfgsfg</p>
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		<title>By: Peter Simoons</title>
		<link>http://adamchristensen.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-study/#comment-567</link>
		<dc:creator><![CDATA[Peter Simoons]]></dc:creator>
		<pubDate>Mon, 04 Oct 2010 12:54:47 +0000</pubDate>
		<guid isPermaLink="false">http://adamchristensen.wordpress.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-study/#comment-567</guid>
		<description><![CDATA[Great post Adam, even now 19 months later it is still very actual. Luis Suarez pointed me to your article in response to my question about social media inside an organization in my blogpost here http://bit.ly/dzz2yn

Your opening &quot;... culture is, ...  the most overlooked, underestimated factor determining whether social media succeeds or fails in a company.&quot; is right on where I am looking for experiences. That element is quite often not highlighted in success stories.]]></description>
		<content:encoded><![CDATA[<p>Great post Adam, even now 19 months later it is still very actual. Luis Suarez pointed me to your article in response to my question about social media inside an organization in my blogpost here <a href="http://bit.ly/dzz2yn" rel="nofollow">http://bit.ly/dzz2yn</a></p>
<p>Your opening &#8220;&#8230; culture is, &#8230;  the most overlooked, underestimated factor determining whether social media succeeds or fails in a company.&#8221; is right on where I am looking for experiences. That element is quite often not highlighted in success stories.</p>
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	<item>
		<title>By: Social Media Case Study, Examples of Social Media Marketing, Corporate Social Media Marketing Case Studies &#124; gallantfish.com</title>
		<link>http://adamchristensen.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-study/#comment-549</link>
		<dc:creator><![CDATA[Social Media Case Study, Examples of Social Media Marketing, Corporate Social Media Marketing Case Studies &#124; gallantfish.com]]></dc:creator>
		<pubDate>Mon, 13 Sep 2010 12:59:13 +0000</pubDate>
		<guid isPermaLink="false">http://adamchristensen.wordpress.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-study/#comment-549</guid>
		<description><![CDATA[[...] The Impact of Corporate Culture on Social Media [...]]]></description>
		<content:encoded><![CDATA[<p>[...] The Impact of Corporate Culture on Social Media [...]</p>
]]></content:encoded>
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		<title>By: "If it&#8217;s not perfect, let me know. Have a great day&#8230;" &#124; WebWisedom</title>
		<link>http://adamchristensen.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-study/#comment-547</link>
		<dc:creator><![CDATA["If it&#8217;s not perfect, let me know. Have a great day&#8230;" &#124; WebWisedom]]></dc:creator>
		<pubDate>Tue, 03 Aug 2010 14:13:35 +0000</pubDate>
		<guid isPermaLink="false">http://adamchristensen.wordpress.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-study/#comment-547</guid>
		<description><![CDATA[[...] http://sonofgeektalk.wordpress.com/2010/02/03/social-media-in-pharma/ http://adamchristensen.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-stud... http://businessesgrow.com/2010/06/20/a-fascinating-hardcore-b2b-social-media-success/ [...]]]></description>
		<content:encoded><![CDATA[<p>[...] <a href="http://sonofgeektalk.wordpress.com/2010/02/03/social-media-in-pharma/" rel="nofollow">http://sonofgeektalk.wordpress.com/2010/02/03/social-media-in-pharma/</a> <a href="http://adamchristensen.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-stud.." rel="nofollow">http://adamchristensen.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-stud..</a>. <a href="http://businessesgrow.com/2010/06/20/a-fascinating-hardcore-b2b-social-media-success/" rel="nofollow">http://businessesgrow.com/2010/06/20/a-fascinating-hardcore-b2b-social-media-success/</a> [...]</p>
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