Comments on: The Impact of Corporate Culture on Social Media (IBM’s Case Study) http://adamchristensen.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-study/ Mon, 14 Jun 2010 08:07:27 +0000 hourly 1 http://wordpress.com/ By: Underscoring the complete uselessness of social media rankings « Adam Christensen http://adamchristensen.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-study/#comment-515 Underscoring the complete uselessness of social media rankings « Adam Christensen Wed, 19 May 2010 16:16:08 +0000 http://adamchristensen.wordpress.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-study/#comment-515 [...] completely different business model and culture. It always ends awkwardly. I talked a lot about the impact of corporate culture on social media previously here on this blog. It’s worth revising that in the context of these lists to ask [...] [...] completely different business model and culture. It always ends awkwardly. I talked a lot about the impact of corporate culture on social media previously here on this blog. It’s worth revising that in the context of these lists to ask [...]

]]> By: how did you ever remember the ABC’s | Premier Companies http://adamchristensen.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-study/#comment-433 how did you ever remember the ABC’s | Premier Companies Sun, 21 Feb 2010 06:02:43 +0000 http://adamchristensen.wordpress.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-study/#comment-433 [...] More from Adam Christensen Share and [...] [...] More from Adam Christensen Share and [...]

]]> By: Carlo Delumpa http://adamchristensen.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-study/#comment-416 Carlo Delumpa Tue, 02 Feb 2010 07:00:42 +0000 http://adamchristensen.wordpress.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-study/#comment-416 Larry, David and Adam, a huge thank-you to the discourse you have all shared. As a (newly) former HP employee of 14 years, I saw the same challenges with trying to move an ocean liner with a 5-HP (no pun intended) outboard motor. The points you all make resonate with me. I wanted to share a definition of "social business" that Michael Faucette of IDC wrote about recently, that it is"...cultural shift and transformation facilitated by technology". No prescription on how cultural shift and transformation happens other than it's *facilitated* by technology. My belief is that the people side of change is often what gets short-changed, but the most important aspect to get right in any technological r/evolution. Cheers, guys and I look forward to reading more of your excellent work! Larry, David and Adam, a huge thank-you to the discourse you have all shared. As a (newly) former HP employee of 14 years, I saw the same challenges with trying to move an ocean liner with a 5-HP (no pun intended) outboard motor. The points you all make resonate with me. I wanted to share a definition of “social business” that Michael Faucette of IDC wrote about recently, that it is”…cultural shift and transformation facilitated by technology”. No prescription on how cultural shift and transformation happens other than it’s *facilitated* by technology. My belief is that the people side of change is often what gets short-changed, but the most important aspect to get right in any technological r/evolution.

Cheers, guys and I look forward to reading more of your excellent work!

]]> By: Leadership is Not Obsolete in the Networked World « Dachis Group Collaboratory | Social Business Design http://adamchristensen.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-study/#comment-330 Leadership is Not Obsolete in the Networked World « Dachis Group Collaboratory | Social Business Design Mon, 16 Nov 2009 17:01:45 +0000 http://adamchristensen.wordpress.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-study/#comment-330 [...] internal social platforms have over 67k blog users, 53k social network members and 150k wiki users (source), this gives a sense of the potential for leaders to reach out and engage directly with [...] [...] internal social platforms have over 67k blog users, 53k social network members and 150k wiki users (source), this gives a sense of the potential for leaders to reach out and engage directly with [...]

]]> By: Web 2.0 tools in assessment in higher education « The Weblog of (a) David Jones http://adamchristensen.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-study/#comment-329 Web 2.0 tools in assessment in higher education « The Weblog of (a) David Jones Sun, 15 Nov 2009 23:51:44 +0000 http://adamchristensen.wordpress.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-study/#comment-329 [...] This blog post is titled “The impact of corporate culture on social media (An IBM Case Study)” and includes the slides from a presentation at a conference. The blog post includes the following That culture is, in my view, the most overlooked, underestimated factor determining whether social media succeeds or fails in a company. And when corporate culture and social media are pitted against each other, social media will always fail. Always. [...] [...] This blog post is titled “The impact of corporate culture on social media (An IBM Case Study)” and includes the slides from a presentation at a conference. The blog post includes the following That culture is, in my view, the most overlooked, underestimated factor determining whether social media succeeds or fails in a company. And when corporate culture and social media are pitted against each other, social media will always fail. Always. [...]

]]> By: Social Media Case Study, Examples of Social Media Marketing, Corporate Social Media Marketing Case Studies | SEOSUMO.COM | The Art of Digital Dominance http://adamchristensen.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-study/#comment-306 Social Media Case Study, Examples of Social Media Marketing, Corporate Social Media Marketing Case Studies | SEOSUMO.COM | The Art of Digital Dominance Wed, 04 Nov 2009 18:40:46 +0000 http://adamchristensen.wordpress.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-study/#comment-306 [...] The Impact of Corporate Culture on Social Media [...] [...] The Impact of Corporate Culture on Social Media [...]

]]> By: renaissance chambara alias Ged Carroll - Links of the day http://adamchristensen.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-study/#comment-301 renaissance chambara alias Ged Carroll - Links of the day Fri, 23 Oct 2009 00:04:54 +0000 http://adamchristensen.wordpress.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-study/#comment-301 [...] The Impact of Corporate Culture on Social Media (IBM’s Case Study) « Adam Christensen [...] [...] The Impact of Corporate Culture on Social Media (IBM’s Case Study) « Adam Christensen [...]

]]> By: The cultural factor | Scicada http://adamchristensen.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-study/#comment-288 The cultural factor | Scicada Sun, 11 Oct 2009 19:31:15 +0000 http://adamchristensen.wordpress.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-study/#comment-288 [...] setting and implementing their strategies.  To this end, this post wants to serve as the ignition of a broader discussion that will surface cases like this one, where culture has been, if not studied, at least, taken into consideration [...] [...] setting and implementing their strategies.  To this end, this post wants to serve as the ignition of a broader discussion that will surface cases like this one, where culture has been, if not studied, at least, taken into consideration [...]

]]> By: Corporate Culture important for an effective social media strategy? , 77Lab http://adamchristensen.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-study/#comment-196 Corporate Culture important for an effective social media strategy? , 77Lab Tue, 12 May 2009 15:19:26 +0000 http://adamchristensen.wordpress.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-study/#comment-196 [...] also an IBM employee, who features a quite useful Slideshare presentation of a particular IBM case study regarding social media and corporate [...] [...] also an IBM employee, who features a quite useful Slideshare presentation of a particular IBM case study regarding social media and corporate [...]

]]> By: Top 50 Social Websites And Brands for April 2009 - Gnoted.com http://adamchristensen.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-study/#comment-195 Top 50 Social Websites And Brands for April 2009 - Gnoted.com Sun, 10 May 2009 12:24:31 +0000 http://adamchristensen.wordpress.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-study/#comment-195 [...] IBM also jumped four spots thanks to increasing focus on social media. [...] [...] IBM also jumped four spots thanks to increasing focus on social media. [...]

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